Alaskan Experts
Archive
|
 Sell
the Sizzle, Not the Steak
by Keith Connor | July 5, 2006
There’s an old saying, “sell the sizzle, not the steak”. Every product
feature has a purpose and every purpose should be of potential benefit to the
customer - me. Sell the benefits, not the features. Here are some
recommendations on writing effective sales copy. |
| |
 Website
Hosting Basics
by Bill Fikes | March 22, 2006
You have spent weeks designing the ideal website yourself or spent
hundreds or thousands of dollars hiring a designer to showcase your product or
business. All you need to do now is find it a home – a server to host your site. |
| |
 Look
Before You Leap
by Mim McConnell | February 8, 2006
Have you ever received an email from a
trusted source warning about a virus or some other horrendous event only to
immediately forward it to family, friends and, worst of all, your associates?
And then, did you find out that it was a hoax? |
| |
 Banks
stress vigilance as online fraud scams increase
by Melissa Campbell | January 18, 2006
It's likely that thousands of Alaskans received e-mail messages last
month that aimed to bait them into giving up their log-in passwords, personal
identification numbers and even credit card information. |
| |
 Overcoming
the Fear of Online Judgment
by Christine West | December 21, 2005
Designing a web presence that reaches the market you are trying to
connect with and sell to, can be a road of online judgment. Whether you design
in house or outsource the job, people will still criticize something about your
website. |
| |
 Website
Feng Shui (Part 2)
by Kristen Lindsey | October 26, 2005
In a previous article I introduced website Feng Shui's five elements.
Though it is definitely useful to understand each of these elements, the way
they interrelate with each other can also boost your website success. Let's look
at some examples. |
| |
 Six
Step Digital Sales
by Bob Cortez | October 5, 2005
Every site is selling something. Whether that something is products,
service, return visits, registration, donations or referrals, there is something
that every site wants us to do when we visit.
What do you want people to do when they visit? |
| |
 Public
Relations (PR) 101
by Amy Cockerham | September 14, 2005
Effective public relations - PR - should be considered an integral part
of any well constructed marketing plan. Here's how businesses and organizations
can use the power of public relations to their advantage. |
| |
 How
a Blog Can Potentially Benefit Your Business
by Taughnee Stone | August 2, 2005
Your customers and rivals are figuring blogs out.
Hang on to your coffee cups, I will now attempt to rattle off a myriad of
ways in which a blog can potentially benefit your business. |
| |
 Anatomy
of a Website Redesign
by Tammy Bruce | July 25, 2005
Planning a website redesign is not an easy process. Research, focusing on
the interests
of the visitor, and an open mind to improvement, are the keys to success.
|
|
| ----------------------------------------------------------- |
|
Are you an Alaskan expert?
Gain valuable exposure for your company by sharing your viewpoints, experiences,
lessons learned and Alaskan expertise on your first-hand dealings with Internet
marketing and advertising, information technology and security, web design and
development, or generally anything Internet as a contributing columnist with
AlaskaInternetToday.com.
Learn more >> |
