Soon after a computer powers up, it starts looking for wireless networks and
network services. Even if the wireless hardware is then shut-off, a snoop may
already have caught interesting data. Much more information can be plucked out
of the air if the computer is connected to an access point, in particular an
access point without security. There are many tools that let anyone listen in on
wireless network traffic.
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Security News >>
Today, PR and marketing strategies continue to evolve as the Internet has taken
its place alongside these traditional mediums and become a mainstream marketing
channel. The Internet is still in its infancy though and the methods of online
PR and related online marketing strategies continue to change. However, there
are several vehicles, new and old, that have emerged as best practices in the
Internet frontier.
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Citing concerns over cost and compatibility, the top technology official at the
federal Department of Transportation has placed a moratorium on all in-house
computer upgrades to Microsoft's new Windows Vista operating system, as well as
Internet Explorer 7 and Office 2007, according to a memo obtained Friday by
InformationWeek. Compatibility with existing applications appears to be the
Transportation Department's major concern.
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Obviously, getting your site to rank high in the search engine results and
getting searchers to click through to your site are among the foremost
objectives of B2B search engine optimization. But that's just the beginning. You
still have to turn the visitor into a customer or client. In the
business-to-business realm, conversion (turning a site visitor into a customer)
can take months or even years—and it typically doesn't occur online.
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There are many sayings about the power and longevity of first impressions. The
one I like best is "you never get a second chance to make a good first
impression." Human first impressions have an analog on the web. The first
impression a website or marketing material creates leaves a lasting impression
that influences all future transactions. Visitors might shop a site but not
convert on it and not know why.
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