It's called DomainKeys Identified Mail, and it promises to give Internet users
the best chance so far of stanching the seemingly endless flow of fraudulent
junk e-mail. The way it works is straightforward: if PayPal sends an e-mail
notice to customers about their accounts, the company's outgoing mail server
will quietly insert a digital signature into the legitimate message. If the
signature doesn't check out when received by the recipients ISP, the message is
probably spam.
More Internet
Security News |
Internet Security Archive
Just because a user didn't click on a banner ad, doesn't mean the ad space was
wasted. The study, "An Examination of Different Explanations for the Mere
Exposure Effect", found that rate of exposure to ads for users who read a
banner-ad-laced essay had no effect on negative feeling toward the brand. When
students were asked about positive feelings toward the brand, the researchers
found that an increase in the exposure rate lead to a corresponding increase
positive feelings toward the brand.
More Internet Marketing News |
Internet Marketing Archive
Google on Wednesday launched a beta translation function that allows users to
search foreign language Web sites in their own languages. The addition to the
Google Translate page will provide translations for 12 languages and will allow
international web surfers to search English-language information available on
the Internet. Results for a search will pop up on a split screen, with the
English results on one side and the machine translated page in the language of
your choice on the other side.
More Net & IT News |
Net & IT Archive
I generally cover what most of us think of as paid search, where the search
engines collect the ad revenue. This includes PPC paid placement, shopping
engines, and paid inclusion. Today, though, I'm going to discuss an increasingly
popular and controversial type of paid search that bridges the gap between
organic SEO and contextual ad placements. Paid direct links are ad links
purchased either directly from sites or through a network. Unlike PPC search
links, these are standard HTML links.
More Search Engine News |
Search Engine Archive
I hesitate to single out a handful of "must-have" words for your Web site. It
brings to mind the overblown promises of "power words". However, some words
really can make a difference on your site. They are not "powerful" in isolation
but, in the right context, can make an important difference. Look through your
site, your emails and your newsletters—and consider the places where these words
could make a difference. Then make some changes and test the results. As always,
the proof is in the testing.
More Website Strategies News |
Website Strategies Archive
