Stealthy, targeted cyberattacks via e-mail continue to rise, e-mail security
specialist MessageLabs said Wednesday. The vast majority Of the attacks consist
of a single malicious e-mail designed to infiltrate an organization. Security
experts have predicted an increase in these inconspicuous attacks, which may
expose organizations to spy incidents and other unwelcome intrusions. Flaws in
Microsoft Office applications are favored by bad guys for such targeted attacks.
More Internet
Security News |
Internet Security Archive
Imagine telling an advertising agency that you will pay them only when you get
leads from an ad. Or, perhaps you suggest paying them based on the sales that
you make because of exposure of an ad. Besides having difficulty measuring these
outcomes, chances are the agency will not take you seriously. Approach a web
site owner and he or she may actually consider your offer. With an affiliate
program you offer affiliates an incentive to perform a particular outcome.
More Internet Marketing News |
Internet Marketing Archive
Customers of companies which lose credit card data to hackers are voting with
their wallets and taking their business elsewhere, suggests a survey. A majority
of those questioned said they would stop spending in shops and on websites hit
by criminal hackers. The survey also found that people wanted to know as soon as
possible if data about them was stolen. Of those asked, 95% said they worried
about key personal data being stolen and used by thieves.
More Net & IT News |
Net & IT Archive
In the first two parts of this series, I identified some important search-based
metrics to watch for during the good times, and began to outline ways to
identify site problems. Now we'll look at the remaining metrics and suggest ways
to correct the traffic drops that accompany their decline. Each engine measures
(and reports) links differently, so expect constant minor fluctuation and
numbers that disagree from engine to engine.
More Search Engine News |
Search Engine Archive
If your company blog isn't getting the results you were expecting, start by
examining your blog's content. Consider how your blog is positioned: Are you
using it as a selling tool, or as a tool to communicate with your customers and
provide them with engaging information? Many companies make the mistake of
focusing almost exclusively on the products and services that they provide, thus
replicating information that can be found on the company's main website.
More Website Strategies News |
Website Strategies Archive
