We all know the security risks of connecting a corporate laptop to the Internet
at a public Wi-Fi spot or hotel business center. That's why you insist on a
firewall and up-to-date virus protection at the very least. But the fact is you
don't have to make use of a Wi-Fi hotspot to compromise your network. It's
enough just to pull out your laptop and start using it in an airport, conference
center or any other busy place with the wireless adapter switched on.
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One in four adult Internet users in the U.S. regularly visits popular social
networking sites, according to a study sponsored by iProspect and conducted by
JupiterResearch. The study defines a social networking site as "one that allows
Internet users the ability to add user-generated content such as: comments,
reviews, etc., or their own dedicated pages." Sites such as MySpace, YouTube,
and Amazon.com fit the study's classification of social networking sites.
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A study released on Thursday indicates that more women than men go online in the
United States, defying the perception of the Internet as a male-dominated realm.
Approximately 97.2 million women use the Internet in the United States, compared
to 90.9 million men, according to research by eMarketer. "There are absolutely
more things women do online than men do," said eMarketer senior analyst Debra
Aho Williamson, author of the "Women Online" report.
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One logical way to initiate a natural SEO campaign is to prepare a report card
for your current Web site. In the first part of this series, we reviewed how to
set up a report card for your Web site. We also established some simple
guidelines for measuring your SEO project's results. We'll continue our
site-o-analysis process to get a handle on any structural issues that could
affect your site's overall search engine visibility.
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While making web sites involves technical, visual, and editorial skills, I would
argue it is primarily an editorial job: at least I should like never again to be
presented with a pilot site where all the important decisions about content,
layout, organization, and navigation have already been taken, and then to be
asked to "write the copy"—in effect, to fill in boxes. So, to help make the case
for writers and editors, here are my 10 tips.
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